The adoption of programmatic advertising has emerged as a strong driver in the AdTech market. Businesses are increasingly using automation and real-time bidding platforms to streamline ad placements.

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most ...

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, says Bayer’s Glenniss Richards.

AIMarX, a global intelligent marketing platform under iFLYTEK, appeared at DMEXCO this year: AIMarX presented its AI-Driven digital marketing solutions in programmatic advertising, influencer ...

There are also concerns about the ‘murkiness’ of the open auction, focusing on problems such as lack of control, exposure to unsafe publishers, and low media-quality inventory. Open auctions are the ...

The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the ...

A survey by Anteriad and Ascend2 earlier this year found that only 30% of B2B brands achieved significant revenue increases in the prior 12 months. What separates that 30%? Anteriad has explored this ...