This ad was created by brand communications agency Makani. A nice touch is the fear in the elephant's eye as it teeters on its too-small chair. Penguin Books used another brilliant print ad to ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...

Kroger will begin phasing out their printed ads in certain markets, including those in Michigan, Indiana, Mississippi and Oregon, this May. Customers will only be able to access print ads by going ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

In 2024, the print advertising space grew by 58% compared to 2020, with 8,400+ brands opting for jacket-full page ads and sales promotions occupying 32% of total ad space.