17 January 2012 Premier Inn, the budget hotel chain, was awarded the 'World's Leading Budget Hotel Brand' at the 2011 World Travel Awards, beating off strong competition from the likes of Best Western ...
Premier Inn's headline performance number wasn't great. Revenue per available room was down 2.5% year-over-year in the third quarter. But in hotels, like in life, context is everything. Whitbread, ...
Premier Inn first launched its mobile app in January 2011, generating revenues of over £1m within three months. The app has achieved two million downloads to date. The hotel chain also boasts that 77% ...