The American company announced it will "expand age estimation to all Roblox users who access our on-platform communication features by the end of this year", according to a blog post by its head of safety, Matt Kaufman. This follows multiple allegations that it failed to protect its young user base.

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit communication between adults and minors unless they already know each other offline.

Roblox is employing technology from Persona, a San Francisco identification verification company whose website says it can “Ensure that users are who they say they are.” However, Roblox will not use Persona to identify the actual identity of the user, just an estimate of their age, according to Roblox VP of Civility and Partnerships Tami Bhaumik.