News

PepsiCo to rebrand Lay's, Tostitos without artificial dyes, flavors

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when ...

PepsiCo Reaches for Protein and Fiber to Boost Sales

The food giant said its Frito-Lay snack division planned to make a line of Cheetos and Doritos with no artificial colors or ...
NBC Los Angeles3d

Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it

Americans are seeking out more high-protein food options, which is benefitting established companies like General Mills as ...

PepsiCo to launch Cheetos and Doritos versions without artificial colors, flavors

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...
The Financial Express on MSN7d

When rebranding goes wrong: Case studies from across the globe

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...
Observer7d

PepsiCo Focuses on Healthier Snacks Amid Trump-Era Policy Changes

Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...