Opdivo is back—on pharma's list of top TV spenders, that is. Coming in at No. 3 for November with almost $21 million spent, according to real-time TV tracker iSpot.tv, the Bristol-Myers Squibb ...
Bristol-Myers Squibb’s new Opdivo TV ad continues its “longer life” theme but adds questions and imagery that establish a more emotional tone than its previous work does. The ad opens with the same ...
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