The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access ...
Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee RedMedia, its full-scale retail media network early ...