Add Yahoo as a preferred source to see more of our stories on Google. Photo credit: Olaplex If it feels like everyone is talking about Olaplex, it's because they probably are (especially on TikTok).

Add Yahoo as a preferred source to see more of our stories on Google. Getty Images When it comes to hair care, beauty lovers everywhere are familiar with Olaplex. Since launching in 2014, the brand ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Photo: Annie ...