When it comes to powerful marketing moments, Nike Inc. might just “Never Stop Winning.” The brand topped off Sunday’s emotional and emblematic win for the U.S. Women’s National Team (USWNT) at the ...

Three women's styles are expected to be released stateside soon.

For years, Naomi Osaka has pushed Nike to release her Grand Slam tennis dresses to the public. The brand finally acquiesced, starting with her jellyfish-inspired kit at the 2026 Australian Open. The ...

It’s not easy to reference grass tennis courts in an all-white outfit, but Nike has done so successfully with its 2026 London ...

Over the past year, shoe companies have finally started to recognize the fact that female feet are not small versions of male feet. The result: shoes, like the Lululemon Blissfeel and Hilma’s The ...

Nike takes over as South Carolina’s uniform provider on July 1, and the Gamecocks will be getting new uniforms. Before we see ...

Amid controversy surrounding its uniforms for the United States women's track and field team for this summer's Olympics in Paris, Nike is putting an emphasis on athletes' diversity of options for ...

Busted. Smashed. Obliterated. All these terms are apt for describing what Ruth Chepngetich did to the women’s world marathon record yesterday. With her time of 2:09:56 at the 2024 Chicago Marathon, ...