Basketball fans and athletes can expect more exciting developments from Flagg and New Balance. While Flagg does not yet have his own signature sneaker line, "Flagg Day" marks the first step in an ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

It would take surprise, late-stage breakthroughs for the NBA Draft classes of 2027 and 2028 to fall in line with 2025 and the ...

According to Shanoff, New Balance made a bold move this past fall by signing Cooper Flagg, one of the most exciting high school basketball talents of his generation and the presumed No. 1 pick in ...

The Hesi Low v2 is a performance basketball model based in a New Balance FuelCell midsole. The shoes are marketed for speed and explosiveness, much like Maxey’s skills as a player. The shoes are ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.