Let’s explore a real-life example of an organization that runs a Net Promoter Score survey every January. To comply with data processing rules, survey sample preparation starts in November ...

Many global brands are using Net Promoter Score (NPS) surveys as measuring customer satisfaction and loyalty becomes an increasingly important business metric. Daniel Scheltinga discusses what ...

Chasing a higher NPS can distract brands from core improvements that would improve loyalty and satisfaction. A single score ...

Net promoter score in SaaS measures customer loyalty based on their likelihood to recommend a product or service, scored on a 0 to 10 scale.

I would argue in favour of NPS. This example from the HSBC reference on the site, sums it up nicely. The flaw in detailed surveys can lie in the assumptions that a series of detail can deliver.

To compare scores across organizations and industries, we measured the NPS of almost 300 companies across 20 industries based on a survey of 10,000 U.S. consumers.

The leading reverse mortgage servicer said its net promoter score of 74 indicates a high level of satisfaction among its clients.

Net Promoter Score Benchmark Study 2017 - 300 Companies Across 20 Industries Based on a Survey of 10,000 U.S. Consumers - Research and Markets December 14, 2017 01:28 PM Eastern Standard Time ...