Rival companies will continue to refer to it as "Maneshita," due to its propensity to speedily come up with imitations. Conservative marketing style, that’s why Panasonic failed in the market. Why ...

Beginning this October, all products of Matsushita Electric Philippines Corp. (MEPCO) being marketed under the brands Panasonic and National will carry only one name – Panasonic. MEPCO says the ...

Parent company Matsushita Electric Industrial has blamed intense competition and price slashing for the consolidation, which will not affect its home base in Japan. Matsushita expects to complete the ...

Electronics’ consumers are set to see a change in the way Panasonic brands itself. The Japanese firm, which originally started under the name National is planning to gradually phase out its sub-brands ...