Ever want to express yourself through your shoes? Nike offers a program called NIKEid that allows you to customize the shoes you buy. Whatever sport you're into you can customize shoes as individual ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

Days after being traded to the Oklahoma City Thunder, Paul George's first signature model is able to be customized in the colors of his new team. The Nike PG1 is now available with that option, along ...

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

Recall the moment when NIKEiD first launched, and all seemed right in the sneaker world. Now, envision a utopia where you can go beyond the 2D realm of your computer screen, and right into the strange ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

In light of Halloween, sneaker mainstays have churned out ominous iterations in celebration of the festive season. Never one to do things in half measures, Nike reworked two bold renditions from its ...

Shoe lovers no longer have to dream of having the perfect shoe. They can make it a reality thanks to companies like Steve Madden, who are offering customizable shoes online. The sites let you choose ...