It’s Mike’s Hard Lemonade for grown-ups ... It smells like a melted raspberry popsicle. But it tastes like actual pink lemonade—sweet and tart with just a hint of that red fruit flavor.

Mike’s Hard Lemonade Co. is the fastest growing beer company in America and a top-ten brewer, due to a growing portfolio of premium flavored malt beverages. Falling under the Mark Anthony Group ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...