The law of diminishing marginal utility says that as a consumer uses more and more of something, each additional unit provides less benefit. In other words, the marginal utility gets smaller.

Constant Utility Marginal utility is the additional benefit your customer gets from the purchase of another sweater, lipstick or coffee.

Diminishing marginal utility derived from an oversaturation of NFL games is certainly a partial cause for reduction in NFL TV ratings in 2016.

The present work takes place in the framework of a non-expected utility model under risk: the RDEU theory (Rank Dependent Expected Utility, first initiated by Quiggin under the denomination of ...