The biggest U.S. airlines make billions of dollars from their loyalty programs and branded credit cards, which some analysts ...

When it comes to loyalty program flexibility, for example, airline loyalty programs aren’t the most accommodating. Because travel redemption is part of these programs’ core rewards, they are ...

Creating the perfect loyalty program concept is like mastering the art of baking the perfect cake.

JetBlue Airways and United Airlines received approval from the Department of Transportation Tuesday for the joint loyalty program venture Blue Sky. Blue Sky, which was first announced in May, will ...

Gen Z loyalty is shifting from discounts to community-driven experiences and AI personalization. Brands like IKEA and Nordstrom demonstrate how experiential programs and digital tools attract fickle ...

KFC’s loyalty program, powered by Marigold Loyalty, is a prime example of each. Customers earn points for every dollar spent, unlocking access to exclusive content and a Secret Recipe Vault. KFC also ...