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Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

In this video, I take a deep dive into Roblox's new default avatar, and it’s definitely raising some eyebrows. From the design choices to how it changes the overall aesthetic of the platform, I ...

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

The newly announced Roblox avatar updates aim to inject both more customization and more realism into the blocky Lego-like looks that are synonymous with the platform now.

Roblox is bringing avatars old and new together under one banner, but it’s totally possible to keep the blocky, classic style with an R15 avatar.

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.