Major jewelry chain shuttering 100 stores and ending 2 of its brands for good

If you’re a fan of jewelry store brands such as Kay Jewelers, Zales and Jared, there’s something you should know. Signet ...

Kay Jewelers already has stunning pieces on sale for Mother’s Day — shop early and take an extra 30% off in cart

Including diamond earrings and cultured pearl bracelets ...
Business Wire

KAY Jewelers Announces Modernized Brand Evolution for the Next Generation of Consumers

AKRON, Ohio--(BUSINESS WIRE)--Today, KAY Jewelers, the world's largest retailer of diamond jewelry, announced an exciting new chapter in the brand’s history, kicking off a brand evolution that invites ...
Women's Wear Daily

EXCLUSIVE: Kay Jewelers Is Revamping Its Look With New Fashion Jewelry Collections and Campaign

Kay Jewelers is embarking on a revitalization strategy to target the next generation of jewelry shoppers. The over 100-year-old Signet Jewelers-owned brand is undergoing a “brand evolution,” according ...

Top diamond jewelry retailer to ax 2 brands, close 100 stores

The world’s largest diamond jewelry retailer is shifting focus to four core brands — axing two labels and closing dozens of ...