Advertisements on the internet can range in annoyance, with intrusive interstitial ads that pop-up over text being among the most frustrating. Google is gearing up to take a harder line against sites ...

When Google announced they would penalize mobile websites displaying distracting pop-up messages, most of us went cross-eyed with the emotional paradox of it all. As mobile users, we rejoiced at the ...

In a move likely to be rejoiced by anyone who has ever used their smartphone to access a website, Google has announced that it’s cracking down on companies who use full-screen overlay app install ...

Starting next year, Google could begin sending less traffic to mobile websites if they make use of interstitials—the pop-ups that can take up users’ screens, often with advertising. The change is a ...

Two years ago, Google introduced the mobile-friendly label. Then we witnessed ‘mobilegeddon’, where Google began prioritizing these mobile sites. Now, they are cracking down on mobile sites offering a ...

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value. Recently, an SEO client of mine lost 82% of desktop organic ...