Most of Australia has four seasons each year. However, when it comes to sport, the Australian calendar has long been dominated by two seasons: cricket and football. Traditionally, cricket has been ...

Supercharged sports sponsorships are set to surge amid the growing popularity of live sport as companies chase eyeballs in a ...

Tim Harcourt does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...