Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic.

Discover how Google Trends works, what normalized data means, and how to use it for SEO, content planning, and market insights.

Using the Minus Symbol (-) To exclude specific terms or phrases from your search results, you can use the minus symbol (-) immediately to the left of the term you want to exclude.

If enough people choose to go this route, will Google reconsider making Gen AI summarized search results the new default?

How to use ChatGPT web search If you’re a ChatGPT Plus subscriber, you can get started with the web search function by opening up a chat as normal.

Google dropped a new feature that allows you to tailor your search results, making it easier to find stories from "preferred sources" like The Seattle Times.

If you’re not sure how to describe what you want with keywords, use your camera or photo library to get those search results.