Using Amazon’s Alexa+ with real-world tasks, from event flyers to school emails, shows both promise and shortcomings.

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Watch out for fake deals tied to odd colors/sizes, inflated “list prices,” or shady third-party sellers. Use tools to v ...

Will AI change how we shop? What it’s like to use Amazon’s new Rufus assistant by Todd Bishop on March 5, 2024 at 2:00 am Share 9 Reddit ...

After Amazon introduced an AI shopping assistant in February, Rufus is now rolling out to all users in the US.

Lens Live also plugs directly into Rufus, Amazon’s AI shopping assistant. Rufus provides quick summaries of what makes a product stand out, suggests questions you might want to ask and delivers ...

Amazon announced Tuesday that its AI-powered assistant Amazon Q for businesses and developers is generally available in the U.S.

Amazon's Rufus AI shopping assistant, offers an early glimpse into how artificial intelligence could reshape product discovery and purchase behavior online.