Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...