Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving their objectives.

Tracking and measurement for PPC campaigns is essential. Learn about the key reporting metrics, conversion tracking, and attribution.

My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up Performance Max campaigns the right way.

Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success Unlock the secrets to enterprise PPC success with this detailed guide. Learn how to navigate the unique challenges of ...

Setting up PPC Campaigns Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three ...

Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing Ads, Facebook, Twitter & LinkedIn.

Campaigns can set up for either standalone videos or several videos. A tracking bar will appear both on the sidebar of the video's listing page or as an overlay on the video itself to educate ...

Zapier and MashApp Now Allow For Better Campaign Tracking Together with MashApp, Zapier now lets you sync 1,000+ apps to your Google Calendar.