The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

This fall, the industry will adopt Nielsen's Big Data + Panel, which CEO Karthik Rao says "future proofs" TV ratings as ...

Misuse of cost burden data is not only dishonest but it does nothing to address the real issue for people at the bottom of ...

What makes a good public school—and how would we know it? While these questions may appear simple to answer—given all the publicly available data and the growing number of online school-rating ...

How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak) Using search measures that indicate how your content or offering influences an audience's search behavior can also ...

Crisp, the open data retail platform, announced today industry-first results from its preliminary work with Tinuiti, the largest independent performan ...

Organizations are struggling to understand and measure well-being and are not using the information right in front of them.

Which ones are truly forgotten? Parts of these United States have an honest claim to being forgotten, while others dominate the national conversation. But how to measure that?