Now you can create easy-to-scan QR codes that take customers directly to your Google Business Profile, encouraging them to leave more reviews.

Google Business Profiles has added a new QR code you can use to make it easier to get reviews on your Google local listing within Google Maps and Google Search.

You can create a QR code that links to a Google Form for other users' ease of access. Here's how to get started and link the two together.

In planning your marketing materials, consider using a QR code to share more information with your target audience easier and faster, writes guest columnist Greg Glynn.