Over the past few years, I’ve been deep into building my own agentic customer engagement platform. From product flows to messaging to user behavior, I’ve seen firsthand what people actually respond to ...

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...