Adobe introduces Generative Extend to Premiere Pro, enabling video professionals to seamlessly extend clips and smooth transitions, powered by the advanced Firefly Video model.

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to ...

Discover Premiere Pro 25.2's new AI-powered Generative Extend feature, which seamlessly extends your footage, along with the innovative Media Intelligence system for efficient video editing.

Watch a preview of Generative Extend, Object Addition and Removal, and Text to Video Tools coming to Premiere.

In the Premiere Pro beta app, users can try out Firefly’s Generative Extend feature to extend video clips by up to two seconds.