This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. The post How to revolutionize your market segmentation with genAI appeared first on MarTech.

Segmentation has many benefits. Like data segmentation, audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data.

“You can’t do segmentation and partitioning without network analytics, which is understanding how people are using them, what the business requirements are for access and more,” Mattmann says.

Achieving effective digital consumer segmentation to improve the consumer experience can be done — but only with a more dynamic type of segmentation.

If the marketing team wants to do segmentation for the accounts based on further firmographics like company size, industry and employee count, the segmentation data can be on the ABM system.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new market segmentation study on the beverage ...

Cloud security company Zscaler Inc. today announced Zero Trust Segmentation, a solution that offers more secure, agile and cost-effective means to connect users, devices and workloads across ...