In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

A written market segmentation plan that has measurable targets attached to specific customer groups can help a business maximize profits. The more a business' owners understands the market, the ...

Infiniti Research has announced the completion of their recent article on 4 common retail market segmentation mistakes that you might be making.

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details ...

Lead magnets are often used incorrectly by businesses. Learn what lead magnets are and how to create them using customer segmentation.

Segmentation--the process of identifying customer groups--is vital for personalized marketing, but companies repeatedly make avoidable segmentation mistakes. Here'd how to avoid them.

Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.