John Willis discusses how Computer Assisted Qualitative Data Analysis and a QDA approach can be used to analyze group, leadership interviews to better understand Digital Transformation outcomes.

The different outputs of your analysis let you use the qualitative output to check what the quantitative data says and to keep the extra information for additional action.

How to Conduct Qualitative Market Research: Analyze the Collected Data A qualitative study may take one day or three weeks for the data collection and up to six weeks in total for the final report ...

Qualitative research is not a numbers game, so balance the number of participants with the time and resource you have to collect and analyse their data. See our section on sample groups and recruiting ...

This paper sets out guidelines for non-specialists who wish to use qualitative research methods. The biggest challenge to the future of qualitative research is that increasing numbers of people who do ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

Harry van den Berg, Reanalyzing Qualitative Interviews from Different Angles: The Risk of Decontextualization and Other Problems of Sharing Qualitative Data, Historical Social Research / Historische ...

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. What is quantitative data?

Customer feedback analysis is one great way to learn about your customers’ needs and improve your product or service. With a few simple rules, you conduct analyses efficiently.