LinkedIn does not include many formatting options for posts. You can add links, which results in a link title and description, which you can edit as needed.

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.

LinkedIn will let you add a website link that will appear in the introduction section of your profile. And you can customize the link text.

The launch of the new features comes as LinkedIn says it’s seen a 20% increase year over year in people adding visual content in their posts.