Hot Wheels id Cars are on sale for up to 62% off with the Amazon Deal of the Day Sale today! You'll find cars starting at only $2.69 (reg. $6.99) with these NFC chipped cars that allow you to ...

Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The ...

KRIS NAUDUS: Well, it's mid-February, and it's cold as heck outside. So what does that mean? Toys, as in the annual Toy Fair in New York, where we are currently at the Javits Center to check out the ...

The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly ...