The cereal brand tapped a celebrity jeweler, hip-hop content creators and artists from historical hip-hop cities to honor ...

Froot Loops teamed up with Chicago-based jeweler Kristopher Kites, to turn its musical shoutouts into wearable art.

Did you know Kellogg's® Froot Loops® has been name-dropped in more than 1,000 hip-hop tracks across generations1? To ...

The new adidas ZX 2K Boost takes inspiration from the classics to create a modern icon. Complex AU looks at the way hip-hop is doing the same thing. Hip-hop began with samples. From the genre’s ...

EXCLUSIVE: Music video startup Loop Media will have six of its channels streaming on the Roku Channel. Loop Hottest, Loop Party, Loop Hip Hop, Loop 80’s, Loop 90’s and Loop Country will start ...

High school sophomore Vikas Prasad has one main goal: score a production placement with a major rap artist before the end of the school year. When he’s not in class, the 16-year-old spends most of his ...

Many Chicagoans don't venture past Madison for entertainment purposes -- or for any reason for that matter -- but live music lovers, particularly hip hop, should be taking note of what's going down at ...