When Hiball Energy launched in 2005, it was sold in glass bottles. In an interview with Entrepreneur, a former VP explains why the company switched to aluminum cans and how sales exploded — reaching ...

AB InBev is discontinuing its Babe wine and Hiball energy brands this year to “better focus and simplify for growth,” the company said in a letter to its wholesalers. The alcohol giant said it is ...

HiBall was a niche brand in the energy drink wars of the mid-2000s. Energy seltzer was a bit too subdued for a moment where aggressive flavors and crushed-up Smarties vibes ruled the roost of heavily ...

BROOMFIELD, Colo. — Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball ...

With more consumers inclining toward healthy offerings, companies in the Consumer Staples sector are gradually widening their organic product assortments. Sources revealed that Anheuser-Busch InBev SA ...

Just as the soda giants are going after startups making healthy, non-alcoholic fizz, so too is Anheuser-Busch InBev NV. After signing a deal last year with Starbucks Corp. to sell ready-to-drink tea, ...

ST. LOUIS — Anheuser-Busch Companies L.L.C. has agreed to acquire Hiball Inc., maker of organic energy drinks, sparkling energy waters and cold brew coffee under the Hiball brand as well as Alta Palla ...

Anheuser-Busch is acquiring Hiball Inc., a maker of energy drinks and carbonated juice beverages, as the brewer continues to expand its portfolio beyond beer. A-B InBev, which has its U.S.

Anheuser-Busch is consuming another beverage to sate its thirst for revenue: energy drinks. The megabrewer on Thursday announced its acquisition of San Francisco-based Hiball Energy, a maker of ...

Anheuser-Busch is consuming another beverage to sate its thirst for revenue: energy drinks. The megabrewer on Thursday announced its acquisition of San Francisco-based Hiball Energy, a maker of ...