Gaming is increasingly competing with social media for people’s attention. According to Dentsu’s Ready Player Brand report, ...
Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It's less sinister, more perfectly sensible ...
"at-above-post addthis_tool" data-url=" UK restrictions on the advertising of unhealthy food could ultimately affect as little as 1 per cent of total industry ad spend once brands adapt their ...
Supermarket promotions in West Calder, Scotland. Credit: Loch Earn / Shutterstock.com: The Scottish government has published proposals to ban the promotion of products high in fat, sugar or salt (HFSS ...
Innovation agency Nesta says the policy, in force since January, could affect just 1% of ad spend as companies shift spending ...
Following industry pressure, a brand and range exemption was included in the legislation. The 36% of food and drink advertising spend (£824m), which is already brand-focused, is exempt from the ...
Two years ago, Nomad Foods was making progress in reformulating its high fat, salt and sugar (HFSS) pizzas. But it wasn’t there yet. Now, Europe’s largest frozen food company is announcing it’s ...
The Nutrient Profiling Model 2018 introduces some significant changes which food and drink manufacturers will need to be ...
HFSS (high in fat, salt and sugar) regulations have dominated the conversation around food and beverage for the past five years, with sugar reduction gaining particular attention. But new figures, ...
Food regulator FSSAI weighs pictures versus labels on packaged food amid growing pressure for long-overdue health reform.