Google wants the same thing for the web. Google's plan is that, during a webpage transaction, the web server could require you to pass an "environment attestation" test before you get any data.

Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome's Topics API for ad requests on a "small percentage of traffic." The Topics API was announced early year ...

Google has created their own ad blocker extension for internal performance testing, to show that they're committed to allowing ad blockers in Chrome.