Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights. Google is rolling out performance upgrades for Display & Video 360’s ...

The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic ...

Ad-Lib on Monday will announce a direct integration with Google Display & Video 360 (DV360), providing clients with an easy way to combine creative and media workflows to boost campaign performance.

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 ...

Google has brought new media-buying capabilities to YouTube with Google Display & Video 360 (DV 360), part of the Google Marketing Platform (GMP) for programmatic that now spans the company's ...

In today’s newsletter: Amazon’s DSP doesn’t compare to Google’s and TTD’s; US ad spend looks strong this year; European Commission will investigate Google, Apple and Meta under the EU’s DMA.

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined… Join the retail community as we come together for ...