Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users on the Home page. This tutorial introduces essential concepts and settings to help users get started with their ...

Learn GA4: 17 Top Guides & Educational Resources Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help.

Google will stop processing Universal Analytics data on July 1. Ensure a smooth migration to GA4 with these tutorials, guides, and news.

Free training courses like Google Analytics for Beginners are available through Google Academy. You will need a free Google Mail account and then you can register for any number of tutorials.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4.

But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing setup—especially since Google announced the sunset of Universal ...

The transition to Google Analytics 4 is complex. Google has moved the migration deadline to July 2024 and will shift support from UA360 and move the focus to GA4, Google Analytics Director of ...