Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

At Search Central Live Asia Pacific, Google has just announced that it is launching an API for Google Trends with a five-year rolling window.

Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search ...

At MozCon, Rand Fishkin shared recommendations based on purported Google leaks, sparking skepticism and debate.