A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week’s episode of GOLF’s Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL’s ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Editor’s Note: Bruce Martin is a PGA Master Professional with the San Diego Golf Academy. SDGAs program offers a curriculum of golf instruction and golf business management at all four golf schools, ...