First Amendment concerns and consumer privacy law has people talking about a case recently settled in Massachusetts. It revolved around the practice of serving advertisements with geo-fencing ...

Geo-Fencing – draw digital fences around certain locations or events you want to target, then get the data for how many people within those fences completed an action on your website or walked into ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS-There’s something you need to be ...

Simpli.fi, a provider of localized programmatic services, on Tuesday launched Event Targeting, a temporal geo-targeting solution. Event Targeting will enable Simpli.fi to extend its geo-fencing ...

Text messages are the latest mobile technology to get updated with a geo-targeted advertising twist. San Francisco-based Placecast is working with outdoor equipment supplier North Face to build what ...

COLUMBIA - With Bird Scooters back in Columbia following a newly approved contract, concerns about scooter placement have been reinvigorated. "A lot of our businesses are very concerned about where ...

Earlier this week, MMW was privy to the details surrounding a new partnership in mobile that was made official this morning. Placed, a top player in location, just announced the launch of Placed ...