For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a ...
Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.
The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...