Geico's Marketing Strategy Through Advertisements
In an interview with Ad Age, Geico’s vice president of marketing, Ted Ward stated, "We are better off investing in technology ...
Marketing Dive9y
Geico accelerates mobile prowess with digital identification cards
Consumers interested in digitizing their IDs may download the Geico mobile app for Android and iOS devices, or text MOBILE to 43426 to receive a free download link. ?From a marketing perspective, it ...
Marketing Dive10y
GEICO redesigns app to speed up access to services
They also can get premium discounts. The unveiling continues GEICO?s adoption of mobile in recent years as a standard part of its business. Early this year the company was among advertisers who took ...