Roger Smalley, John Fraedrich, Aldersonian Functionalism: An Enduring Theory in Marketing, Journal of Marketing Theory and Practice, Vol. 3, No. 4 (Fall, 1995), pp. 1-16 ...

Functionalist theories have been proposed for just about everything: mental states, dispositions, moral properties, truth, causation, and much else. The time has come for a functionalist theory of ...