Frederick’s of Hollywood is testing out new methods of distribution. The intimate apparel brand, which was purchased by Authentic Brands Group for $22.5 million in 2015 after filing for bankruptcy, ...

Frederick’s of Hollywood is being careful not to fall into the Victoria’s Secret trap. Instead of focusing on tall, gorgeous women with unattainable figures, the lingerie brand, which was purchased by ...

Frederick’s of Hollywood has had almost as many comebacks as Cher. It’s no secret that the marketer of lacy — and racy — lingerie has endured numerous ups and downs in its 58-year history. As recently ...

LOS ANGELES — Frederick’s of Hollywood Group Inc., a Los Angeles lingerie brand that struggled to compete with rival Victoria’s Secret, has closed all of its stores and will do business only online.