But changing elements of the decision frame of reference can also alter the psychological frame of reference. For example, someone deciding on the iPhone question might reach one conclusion in ...

The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

Martin J. Gannon, Edwin A. Locke, Amit Gupta, Pino Audia, Amy L. Kristof-Brown, Cultural Metaphors as Frames of Reference for Nations: A Six-Country Study, International Studies of Management & ...

To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

Your frame of reference plays an important role in your decision making and often explains why your decision isn't the same as someone else's.