I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.

Make an Explainer Video for Your Website Explainer videos can increase your conversion rates by at least 80 percent and drives 94 percent of purchase decisions online.

World's First AI Explainer Video for B2B Tech Company Rees Gargi, CMO at the explainer video company What a Story, led the creative direction.

The Upshot, a new data-driven New York Times publication, launched Tuesday. It aims to help readers “better navigate the news,” the Times says in a press release. The site “will focus on ...

Data-driven linear (DDL) is becoming an increasingly popular choice for linear TV advertisers attempting to make more informed media buys.

UNC-Chapel Hill researchers are working to launch a data-driven website for people who could potentially be in a storm-related crisis or disaster, like Helene.