Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...

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One of the great mysteries in both religion and politics is why people continue to hold on to fervently cherished beliefs in spite of evidence contrary to those beliefs. I will give some examples in ...