Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions.

We examine the effect of these measurement problems on three common types of statistical analyses in which the time-use variable is used as: (1) a dependent variable, (2) an explanatory variable, and ...

How much smaller isn’t entirely clear, but even the biggest of Big Data media-measurement solutions -- Nielsen -- says it’s becoming an issue.

Also, given the nature of our objects of study, error-free measures are largely an illusion. Hence, it is unsurprising that many studies employ QCA inductively and gloss over possible measurement ...

Retail media's got a bit of a measurement problem, but incrementality could help fill in some of the gaps.

For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data which led to errors in their testing.

Every time a multiplexed data-acquisition system switches channels, it produces a small electric charge that can produce measurement errors. “Users of data-acquisition equipment may have these ...

As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming apparent.

Can psychology's allergy to measurement explain problems in willpower work?